Great branding knows no borders.

Our global perspective ensures brand experiences that never get lost in translation.

We feel beautiful together.

About Us

Reaching for our Roots

Many people underestimate the effect of high-quality spa and beauty products. World Wide Smart Beauty strives to highlight the best beauty products globally through extensive business acumen and vast beauty & skincare expertise that helps brands meet brand strategy and consumer targets through our beauty consulting, ally partnerships and cross-functional leadership.

Our philosophy focuses on improving skin from the inside out by getting in touch with our roots. Beauty stems from within. The heart of beauty innovation is in all of our personal journeys.

Our team of global skin care and beauty experts are here to help you experience transformational products by sharing stories, connecting people world wide, and learning about beauty that is rooted behind its authentic ingredients, culture and passed down from generation to generation.

We feel beautiful together.

All of our products are Smart Beauty certified.

Poland

The Polish beauty industry is one of the largest and one of the best in spa and beauty! Miraculum was created from its rich history and as the premier industrial-scale cosmetics company in Poland which we greatly admire in the beauty brand consulting world!

Poland is the main exporter in Eastern Europe. Poland is inextricably linked to the development and popularization of cosmetics through tradition and innovation.

Helena Rubinstein, born and raised in Krakow, publicly used colored face powder and an eyeliner, and came up with the idea of a cream that protects against sun exposure. The well-known Max Factor brand was established by Maksymilian Faktorowicz, a cosmetics inventor and manufacturer from Zduńska Wola, Poland. Another royal figure worth noting is Elizabeth of Poland, thanks to whom we can now enjoy alcohol-based perfumes.

Not to mention, our founder, Basia Skudrzyk, has deep family roots from Cieszyn, Poland. So... why are Korean beauty face masks so popular?

Korea

Ask any Korean to name a unique aspects of Korean culture, and it's not just their Korean beauty face sheet mask! There is a good chance they will tell you all about the concept of ‘Jeong’ (정/情). Put simply, Jeong is the warm feeling of attachment felt between people who share a close relationship. Jeong is one of Korea’s most defining cultural concepts which transfers into its foundation of beauty and connection.

Jeong is omnipresent in Korean culture; so is Korean beauty.

BB cream, sheet masks, serums, eye gels, cleansers — all of these now-essential beauty staples originated in Korea. Korean beauty heritage is steeped in natural ingredients with formulations that tend to shun harsh chemicals and draw from the Earth instead. Korean beauty products utilize the most effective Western ingredients. With an impressively large repertoire that includes ground-breaking ingredients such as snail mucin and bee venom, World Wide Smart Beauty's kbeauty line is fresh with formulations that deliver results you could never achieve before.

About Us

Let's Work Together!

Basia Skudrzyk can assist you in developing a strategic brand plan, complete with outlined objectives, strategy and tactics ensuring your growth goals are met. In the meantime, experience some of Basia's blogs wtih recommendations on beauty products and leading trends to keep you up to date in our world!

Learn more

Great branding knows no borders. Our global perspective ensures brand experiences that never get lost in translation.

Make sure your brand’s story, mission, identity, and language all resonate with your consumers.

In today’s beauty experience economy, every touch point matters. Ensure that you understand, invest, design and implement every facet of your brand experience for impact.

Great branding knows no borders.

About Us

Reaching for our Roots

Poland

Korea

About Us

Let's Work Together!

Great branding knows no borders. Our global perspective ensures brand experiences that never get lost in translation.

Make sure your brand’s story, mission, identity, and language all resonate with your consumers.

Smart Beauty Blog

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